Brand Logo

About us

At KAAY, we are a team of passionate designers and developers who specialize in creating visually stunning and user-friendly digital experiences for the web3. We believe that the future of the web is built on blockchain technology and we are dedicated to being at the forefront of this movement.

Our team has years of experience in the industry and a diverse set of skills, including web design, graphic design, user experience, and development. We work closely with our clients to understand their unique needs and goals, and use our expertise to bring their vision to life.

We are committed to staying up-to-date with the latest technologies and trends in the industry to ensure that our clients' websites are cutting-edge and secure. Our goal is to create beautiful, functional websites that engage and inspire users.

Our team is dedicated to providing the highest level of service to our clients. We pride ourselves on our ability to understand their needs and deliver solutions that exceed their expectations.

At KAAY, we are passionate about what we do and we look forward to the opportunity to work with you on your next project.

Primary Lockup

When our icon and wordmark are assembled together, the height of our wordmark can be used to determine the ratio and relationship between the two elements.

.75’’ or 50px

MINIMUM SIZE

This version is not intended for extremely small sizes. The minimum height is .75” for print applications and 50px for digital applications.

Clear Space

Clear space, or negative space, is the area that surrounds the logo that is completely clear of any other graphical element. Clear space helps the logo stand out from the rest of the elements on the page and ensures legibility, even at small sizes.

As a general rule, the more clear space around the logo, the better.

Color Variations

The primary colors of the KAAY logo are neon green and a dark grey. These colors have been chosen to represent the innovation and precision that are at the core of our brand. The neon green is a bold and eye-catching color that represents our drive to push the boundaries of what is possible in the web3 space. The dark grey is a neutral color that represents the precision and attention to detail that is integral to our work.

We suggest to use the neon green as the primary color and the dark grey as a secondary color, this way the logo keeps its high impact and legibility. However, the logo can also be reversed, using the dark grey as the primary color and the neon green as a secondary color. This option can be useful for situations where the neon green color is too bright or not suitable, like in print or on a dark background.

Icon Only Lockup

The icon-only logo lockup for KAAY is a simplified version of the primary logo featuring four neon green circles in a cross shape. It can be useful in situations where the wordmark is not needed and still represents the core values of innovation and precision. It can be used alone or in combination with the primary logo.

The Icon Grid

The Word Mark

The sans-serif font Neue Machina was chosen for the wordmark to complement the minimalistic design of the logo. The font is modern, clean, and easy to read, reflecting the forward-thinking and cutting-edge nature of our brand. The font also has a futuristic feel, which is fitting for a digital agency that specializes in web3.

Logo Misuse

This page illustrates how not to use the KAAY logo. These examples represent some of the most common errors, but do not necessarily constitute an exhaustive list. To maintain consistent appearance and presentation of the KAAY logo, follow the guidelines outlined in this document.

Never attempt to alter, redesign, or add to the KAAY logo lockup.

Do not change the logo color outside of the approved palette.

Do not apply a gradient or pattern fill to the logo.

Do not outline the logo.

Do not stretch, distort, or warp the logo in any way.

Do not crop or cut off the logo.